Reviews of the new Prius are out today, and it’s getting solid marks; make sure and read ours here. With those comes official pricing from Toyota: the new hot hybrid starts at $27,450 for the base LE trim. If you want a fully loaded Limited AWD model, that goes up to a still-reasonable $35,865; see the chart below for details. (As with Toyota’s numbers, ours exclude delivery fees.)
Like the looks of the car, the verdict on pricing is Not Bad. It’s up a little bit from the 2022 car’s base price of $25,075, but still extremely reasonable in a world where the average new car price is almost $50,000 these days. And with that decent price tag comes up to 57 combined MPG and a bigger engine putting out nearly 200 horsepower. It seems like a great deal for a car that will be a solid, gas-sipping commuter that you also don’t hate looking at.
The Prius has had a bit of a challenge staying relevant in our current market, where everyone’s gone SUV-crazy and electric vehicles are rapidly taking over. But going fully EV still isn’t a great option for some people; some of us still need gasoline for now. The new Prius gets by great using very little of that, and finally, it’s easy on the eyes too. I’ll tell you this officially: It’s okay to want a Prius now. You can admit it. You’re among friends here. Support our mission of championing car culture by becoming an Official Autopian Member.
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I’m wondering if/when we’re going to get a similarly priced MR2 built with the same ICE and electric drive system, and kept at Miata-like weights or below while retaining the Prius’ low drag? Think of what that could be like… From the quarter shots, it’s easy to imagine the rear doors being short like an extended cab truck; when you see the full profile, it looks too long or stretched, at least to my eyes. And bring back the Prius V wagon too. Also, I hate myself for not hating this new Prius. Hating on the looks of Prii (thanks Emily Velasco for that delightful plural of “Prius”) has been one of my favorite hobbies for the past ~20 years and now I don’t know what to do with myself.
